Going negative : how political advertisements shrink and polarize the electorate
Author(s)
Bibliographic Information
Going negative : how political advertisements shrink and polarize the electorate
Free Press, 1997
- : 1st pbk. ed.
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Note
Includes bibliographical references and index
Description and Table of Contents
Description
Political advertising has been called the worst cancer in American society. Ads cost millions, and yet the entire campaign season is now filled with nasty and personal attacks. In this landmark six-year study, two of the nation's leading political scientists show exactly how cancerous the ad spot has become. 16 illustrations.
by "Nielsen BookData"
