Seeing spots : a functional analysis of presidential television advertisements, 1952-1996

Author(s)

• Benoit, William L.

Bibliographic Information

Seeing spots : a functional analysis of presidential television advertisements, 1952-1996

William L. Benoit

（Praeger series in political communication）

Praeger, 1999

Note

Includes bibliographical references (p. [221]-229) and indexes

Details

• NCID: BA43195266
• ISBN:
  • 0275966453
• LCCN: 98056624
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Westport, Conn.
• Pages/Volumes: xii, 238 p.
• Size: 25 cm.
• Classification:
  • LCC : JK524
  • DC21 : 324.7/3/097309045
• Subject Headings:
  • LCSH : Presidents -- United States -- Election
  • LCSH : Advertising, Political -- United States
  • LCSH : Television in politics -- United States
• Parent Bibliography ID:
  • BA10945655