The search : information gathering for the mass media
著者
書誌事項
The search : information gathering for the mass media
Wadsworth Pub. Co., c1992
大学図書館所蔵 件 / 全2件
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該当する所蔵館はありません
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注記
Rev. ed. of: Uncovering the news. 1st ed. c1987
Includes bibliographical references and index
内容説明・目次
内容説明
Takes an upbeat approach to discovering the information that mass media professionals require, whether in public relations, advertising, broadcast, or news reporting. It is intended to be of interest to students of journalism and mass communication, newswriting and reporting.
目次
Mass media searchers. Developing and using search strategies. Discovering the library. Specialty libraries. Electronic libraries. Government: the information colossus. The culture of commerce. Experts and where to find them. Interviewing. Trust, truth and thoughtful assumptions. Writing: visions and revisions. Appendix: access and integrity.
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