The guerrilla marketing handbook

Author(s)

• Levinson, Jay Conrad
• Godin, Seth

Bibliographic Information

The guerrilla marketing handbook

Jay Conrad Levinson and Seth Godin

Houghton Mifflin Co, c1994

• : pbk

Details

• NCID: BA43267786
• ISBN:
  • 0395700132
• LCCN: 94041295
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Boston
• Pages/Volumes: 379 p.
• Size: 26 cm
• Classification:
  • LCC : HF5415
  • DC20 : 658.8
• Subject Headings:
  • LCSH : Marketing -- Handbooks, manuals, etc
  • LCSH : Small business -- Management -- Handbooks, manuals, etc