The international marketing of travel and tourism : a strategic approach

Author(s)

• Vellas, François
• Bécherel, Lionel

Bibliographic Information

The international marketing of travel and tourism : a strategic approach

edited by François Vellas and Lionel Bécherel

Macmillan, 1999

• : hc
• : pbk

Note

Includes bibliographical references and index

Details

• NCID: BA4339008X
• ISBN:
  • 0333717589
  • 0333717597
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Basingstoke
• Pages/Volumes: xxi, 329 p.
• Size: 25 cm
• Classification:
  • DC21 : 338.47910688
• Subject Headings:
  • LCSH : Tourist trade -- Management