Strategy and planning : a manager's guide

著者

• Hussey, D. E. (David E.)

書誌事項

Strategy and planning : a manager's guide

David Hussey

Wiley, c1999

内容説明・目次

内容説明

Experienced business managers returning to strategy after periods of work elsewhere, as well as those entirely new to the field, require a grounding in the basics. This book aims to provide that service. It looks first at strategy, planning, and an expansion of issues of implementation.

目次

• Modern Concepts of Strategic Management
• Vision and Purpose
• The Corporate Appraisal
• Analysing the Competitive Arena
• Risk and Uncertainty
• Strategic Thinking
• A Closer Look at Strategy
• A Portfolio Approach to Strategy
• Marketing Strategy
• Manufacturing Strategy
• Financial Planning
• Planning for Human Resources
• Project Plans-Capital Investment Appraisal
• Implementing Strategic Change
• A Process of Strategic Management
• Index.

「Nielsen BookData」 より

詳細情報

• NII書誌ID(NCID): BA43400183
• ISBN:
  • 0471987182
• 出版国コード: uk
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Chichester
• ページ数/冊数: vi, 289 p.
• 大きさ: 23 cm
• 分類:
  • DC21 : 658.4012
• 件名:
  • LCSH : Strategic planning
  • LCSH : Business planning