Strategy and planning : a manager's guide
Author(s)
Bibliographic Information
Strategy and planning : a manager's guide
Wiley, c1999
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Description and Table of Contents
Description
Experienced business managers returning to strategy after periods of work elsewhere, as well as those entirely new to the field, require a grounding in the basics. This book aims to provide that service. It looks first at strategy, planning, and an expansion of issues of implementation.
Table of Contents
- Modern Concepts of Strategic Management
- Vision and Purpose
- The Corporate Appraisal
- Analysing the Competitive Arena
- Risk and Uncertainty
- Strategic Thinking
- A Closer Look at Strategy
- A Portfolio Approach to Strategy
- Marketing Strategy
- Manufacturing Strategy
- Financial Planning
- Planning for Human Resources
- Project Plans-Capital Investment Appraisal
- Implementing Strategic Change
- A Process of Strategic Management
- Index.
by "Nielsen BookData"