Survey research
Author(s)
Bibliographic Information
Survey research
Sage, 1999
- : pbk
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Note
Includes bibliographical references(p. [248]-254) and index
Description and Table of Contents
Description
Assuming no prior knowledge, this book provides readable and informative coverage of the main survey methods and the place of surveys in the spectrum of social research. Roger Sapsford guides the reader through the main theoretical and practical issues and illustrates the application of survey methods through examples. He covers the technical questions which have to be considered when planning and carrying out research and also the ethics and politics of research projects.
The central message of the book is that theory, technique and practical application are inseparable when it comes to doing or thinking about research. At all stages, practical research issues are mixed in with issues of the ethics, politics, philosophy, sociology and social psychology which underpin them.
Survey Research will be welcomed by both experienced practitioners and by beginners in quantitative methods courses at undergraduate and postgraduate levels. It will be useful in sociology, social policy, health studies, social psychology, social geography and politics, as well as applied areas such as policing, nursing and social work.
Table of Contents
PART ONE: INTRODUCTION
What Is Survey Research?
What's the Problem? Developing Ideas
PART TWO: THE SIZE OF THE PROBLEM
The Theory of Sampling
Making Do
Sampling in the Real World
PART THREE: OPINIONS AND FACTS
Measurement
Principles
Putting It into Practice
Complex Concepts
What Does It All Mean?
PART FOUR: EXPLORING DATA
Keeping It Simple
Tabular Analysis
Correlation and Its Friends
Getting Complicated
Explaining Variance
PART FIVE: FINISHING UP
Did You Need To Do Your Own Survey?
Reporting the Results
by "Nielsen BookData"
