Marketing research : methodological foundations

Author(s)

• Churchill, Gilbert A.

Bibliographic Information

Marketing research : methodological foundations

Gilbert A. Churchill, Jr

（The Dryden Press series in marketing）

Dryden Press, c1999

7th ed

Note

Includes bibliographical references and indexes

Details

• NCID: BA43449808
• ISBN:
  • 0030238161
• LCCN: 98071246
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Fort Worth ; Tokyo
• Pages/Volumes: xxviii, 1017 p.
• Size: 27 cm
• Classification:
  • NDC9 : 675
  • LCC : HF5415.2
  • DC21 : 658.8/3
• Subject Headings:
  • LCSH : Marketing research
• Parent Bibliography ID:
  • BA03762950