Cases in hospitality strategy and policy
Author(s)
Bibliographic Information
Cases in hospitality strategy and policy
Wiley, c1998
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Note
Includes bibliographical references
Description and Table of Contents
Description
The is first hospitality strategy casebook. It contains 16 strategy and policy cases studies, emphasizing areas of hotel and restaurant management and tourism such as tour, cruise ship, and airline operations.
Table of Contents
DEVELOPING STRATEGIES: MISSIONS AND GOALS. Southwest Airlines (USA). NH Hotels (Spain). INDUSTRY AND MACRO ENVIRONMENTS. KFC and the Fast--Food Industry (International). Carnival Cruise Lines (International). COMPETITIVE ADVANTAGE AND DISTINCTIVE COMPETENCE. Buckingham Enterprises, Ltd. (England). The Whister Golf Course (Canada). BUSINESS--LEVEL STRATEGIES. Virgin Atlantic Airways (England). Bagel Express (England). FUNCTIONAL--LEVEL STRATEGIES. Guest Quarters Suite Hotel (USA). Supreme Pizza (Canada). CORPORATE--LEVEL STRATEGIES. Four Seasons: Regent Hotels and Resorts (International). Nouvelles Frontieres (France). SAS International Hotels (International). STRATEGIES IMPLEMENTATION. The Howard Johnson Saga (USA). Novotel (France). Fiji Islands Tourism (South Pacific).
by "Nielsen BookData"