Cases in contemporary strategy analysis

著者

書誌事項

Cases in contemporary strategy analysis

edited by Robert M. Grant, Kent E. Neupert

Blackwell, 1999

2nd ed

  • : hbk
  • : pbk

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注記

Rev. ed. of: Cases for contemporary strategy analysis / Kent E. Neupert, Joseph N. Fry. 1996

Developed to accompany the 3rd ed. of Contemporary strategy analysis (1998) by Robert M. Grant

Includes bibliographical references and index

内容説明・目次

巻冊次

: hbk ISBN 9780631213598

内容説明

This second edition of "Cases in Contemporary Strategy Analysis" represents a continuing commitment to examining current business theory in the context of real business situations. It successfully considers how today's rapid technological changes and increasingly international markets compound the difficulties of decision-making. The seventeen cases included in this book focus on implementation of strategy. Most cases have been selected from companies and managers who are well-known leaders in their industries. Cases from smaller or more obscure companies have been selected for their unique approach to implementing strategy. Used in conjunction with the best-selling "Contemporary Strategy Analysis, Third Edition", or as a stand-alone collection, this casebook provides an invaluable resource for upcoming strategic managers as they learn to successfully formulate and implement strategic decisions in today's changing world.

目次

Contents.Preface.1. Coral Divers Resort: Kent E. Neupert and Paul W. Beamish.2. Laura Ashley Holdings plc: The Crisis of 1998: Robert M. Grant.3. Daimler Chrysler and the World Automobile Industry: Robert M. Grant.4. Telecommunications Industry in China: Kent E. Neupert, Clara Chak, Henry Fu, Lui Sai Lung, Alex Ng, Ken Yeung, and Polly Poon.5. Eastman Kodak: Meeting the Digital Challenge: Scot Duncan, Jean Gibbons, Scott Haenni, Adam Laux, Cynthia Varner, and Robert M. Grant.6. Organizational Restructuring within the Royal Dutch/Shell Group: Robert M. Grant.7. Harley Davidson, Inc., July 1998: Robert M. Grant.8. Steinway & Sons: Suresh Kotha and Roger Dunbar.9. Amazon.com: Suresh Kotha and Emer Dooley.10. Starbucks Corporation (A): Melissa Schilling and Suresh Kotha.11. Honeywell Inc. and Global Research and Development: Andrew C. Inkpen.12. DuPont Teflon: China Brand Strategy: Kent E. Neupert.13. Richard Branson and the Virgin Group of Companies in 1998: Robert M. Grant.14. Imasco Limited: The Roy Rogers Aquisition: Kent E. Neupert and J. N. Fry.15. Seagram and MCA: Andrew C. Inkpen.16. General Electric: The Jack Welch Era, 1981-98: Robert M. Grant.17. AES Corporation: Rewriting the Rules of Management: Robert M. Grant.
巻冊次

: pbk ISBN 9780631213604

内容説明

This second edition of Cases in Contemporary Strategy Analysis represents a continuing commitment to examining current business theory in the context of real business situations. It successfully considers how today's rapid technological changes and increasingly international markets compound the difficulties of decision-making. The seventeen cases included in this book focus on implementation of strategy. Most cases have been selected from companies and managers who are well-known leaders in their industries. Cases from smaller or more obscure companies have been selected for their unique approach to implementing strategy. Used in conjunction with the best-selling Contemporary Strategy Analysis, Third Edition, or as a stand-alone collection, this casebook provides an invaluable resource for upcoming strategic managers as they learn to successfully formulate and implement strategic decisions in today's changing world. For further information including sample pages please visit: http: //www .blackwellpublishers.co.uk/grant/

目次

Contents. Preface. 1. Coral Divers Resort: Kent E. Neupert and Paul W. Beamish. 2. Laura Ashley Holdings plc: The Crisis of 1998: Robert M. Grant. 3. Daimler Chrysler and the World Automobile Industry: Robert M. Grant. 4. Telecommunications Industry in China: Kent E. Neupert, Clara Chak, Henry Fu, Lui Sai Lung, Alex Ng, Ken Yeung, and Polly Poon. 5. Eastman Kodak: Meeting the Digital Challenge: Scot Duncan, Jean Gibbons, Scott Haenni, Adam Laux, Cynthia Varner, and Robert M. Grant. 6. Organizational Restructuring within the Royal Dutch/Shell Group: Robert M. Grant. 7. Harley Davidson, Inc. , July 1998: Robert M. Grant. 8. Steinway & Sons: Suresh Kotha and Roger Dunbar. 9. Amazon. com: Suresh Kotha and Emer Dooley. 10. Starbucks Corporation (A): Melissa Schilling and Suresh Kotha. 11. Honeywell Inc. and Global Research and Development: Andrew C. Inkpen. 12. DuPont Teflon: China Brand Strategy: Kent E. Neupert. 13. Richard Branson and the Virgin Group of Companies in 1998: Robert M. Grant. 14. Imasco Limited: The Roy Rogers Aquisition: Kent E. Neupert and J. N. Fry. 15. Seagram and MCA: Andrew C. Inkpen. 16. General Electric: The Jack Welch Era, 1981-98: Robert M. Grant. 17. AES Corporation: Rewriting the Rules of Management: Robert M. Grant.

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