Target, prime time : advocacy groups and the struggle over entertainment television
著者
書誌事項
Target, prime time : advocacy groups and the struggle over entertainment television
（Communication and society）（Oxford paperbacks）
Oxford University Press, 1990
- : pbk
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注記
Bibliography: p. [225]-262
Includes index
"1st issued as an Oxford University Press paperback, 1990" -- t.p. verso
内容説明・目次
内容説明
Offering the first book-length exploration of network television's relations with advocacy groups, Kathryn C. Montgomery presents a comprehensive picture of the impact of organized pressure on prime-time TV. She vividly describes, for example, how the Catholic Church campaigned against Maude's abortion on the TV show, Maude; how outraged actors mobilized a national protest against the portrayal of blacks in the TV miniseries, Beulah Land; and
how the Moral Majority waged a sophisticated campaign to "clean up TV," by threatening to boycott advertisers.
Exposing the inner workings of network television as no other book has done, Montgomery's study demonstrates how behind-the-scenes struggles have shaped the images, messages, and values that enter people's homes every night. The book also raises critical questions about television's role in our society and its responsibility to the American public.
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