Effective public relations
著者
書誌事項
Effective public relations
Prentice Hall, c2000
8th ed
大学図書館所蔵 全7件
注記
Includes index
内容説明・目次
内容説明
Intended as the primary textbook for the foundational public relations principles course and for a stand-alone public relations theory and practices course in communications and business programs.
Effective Public Relations, Eighth Edition presents a comprehensive summary of public relations concepts, theory, principles, history, management, and practices. This "bible" of the public relations field continues in its role as the single most authoritative and complete text/reference for students of public relations.
目次
I. CONCEPT, PRACTITIONERS, CONTEXTS, AND ORIGINS.
1. Introduction to Contemporary Public Relations.
2. Practitioners of Public Relations.
3. Organizational Settings.
4. Historical Origins.
II. FOUNDATIONS.
5. Ethics and Professionalism.
6. Legal Considerations.
7. Theoretical Underpinnings: Adjustment and Adaptation.
8. Communication and Public Opinion.
9. Media and Media Relations.
III. MANAGEMENT PROCESS.
10. Step One: Defining Public Relations Problems.
11. Step Two: Planning and Programming.
12. Step Three: Taking Action and Communicating.
13. Step Four: Evaluating the Program.
IV. THE PRACTICE.
14. Business and Industry.
15. Government and Politics.
16. Nonprofit Organizations, Health Care, and Education.
17. Trade Associations, Professional Societies, and Labor Unions.
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