Effective public relations
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Bibliographic Information
Effective public relations
Prentice Hall, c2000
8th ed
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Includes index
Description and Table of Contents
Description
Intended as the primary textbook for the foundational public relations principles course and for a stand-alone public relations theory and practices course in communications and business programs.
Effective Public Relations, Eighth Edition presents a comprehensive summary of public relations concepts, theory, principles, history, management, and practices. This "bible" of the public relations field continues in its role as the single most authoritative and complete text/reference for students of public relations.
Table of Contents
I. CONCEPT, PRACTITIONERS, CONTEXTS, AND ORIGINS.
1. Introduction to Contemporary Public Relations.
2. Practitioners of Public Relations.
3. Organizational Settings.
4. Historical Origins.
II. FOUNDATIONS.
5. Ethics and Professionalism.
6. Legal Considerations.
7. Theoretical Underpinnings: Adjustment and Adaptation.
8. Communication and Public Opinion.
9. Media and Media Relations.
III. MANAGEMENT PROCESS.
10. Step One: Defining Public Relations Problems.
11. Step Two: Planning and Programming.
12. Step Three: Taking Action and Communicating.
13. Step Four: Evaluating the Program.
IV. THE PRACTICE.
14. Business and Industry.
15. Government and Politics.
16. Nonprofit Organizations, Health Care, and Education.
17. Trade Associations, Professional Societies, and Labor Unions.
by "Nielsen BookData"