The grocers : the rise and rise of the supermarket chains
Author(s)
Bibliographic Information
The grocers : the rise and rise of the supermarket chains
Kogan Page, 1999
Available at / 29 libraries
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Note
Bibliography: p. 317-323
Includes index
Description and Table of Contents
Description
An in-depth examination of the rise of the major supermarkets. The authors assert that retailers, managers and students can all learn from the trailblazing companies which have led the way in the area of competencies, competitive strategies, marketing, internationalization and customer service.
Table of Contents
- Tesco
- Sainsbury
- Safeway
- Asda
- Marks & Spencer
- Aldi
- Carrefour
- Metro
- Tengelmann
- Walmart
- the lessons learned
- on future focus.
by "Nielsen BookData"