Uncover the hidden power of television programming : ...and get the most from your advertising budget

著者

• Clancy, Kevin J.
• Lloyd, David W.

書誌事項

Uncover the hidden power of television programming : ...and get the most from your advertising budget

Kevin J. Clancy, David W. Lloyd

Sage Publications, c1999

• : hbk.
• : pbk.

注記

Includes bibliographical references and index

詳細情報

• NII書誌ID(NCID): BA43560587
• ISBN:
  • 0761915818
  • 0761915826
• LCCN: 99006227
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Thousand Oaks, Calif.
• ページ数/冊数: viii, 236 p.
• 大きさ: 23 cm
• 分類:
  • LCC : HF6146.T42
  • DC21 : 659.14/3
• 件名:
  • LCSH : Television advertising -- United States
  • LCSH : Television broadcasting -- United States
  • LCSH : Television viewers -- United States