Research methods for business : a skill-building approach
著者
書誌事項
Research methods for business : a skill-building approach
Wiley, c2000
3rd ed
- : hard
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注記
Includes bibliographical references (p. 436-441) and index
内容説明・目次
内容説明
This volume offers a framework for conducting research in a scientific manner for all areas of business. Students learn how to develop practical knowledge and skills to understand and carry out research projects. This edition goes beyond helping students understand the ways in which systematic research can be conducted to describe, explain and predict phenomena of interest pertaining to business.
目次
- Introduction to research
- scientific investigation
- computer technology and business research
- the research process - steps 1-3 (including problem definition and preliminary data gathering)
- the research process - steps 4 and 5 (theoretical framework and hypotheses development)
- the research process - step 6 (research design)
- experimental designs
- measurement of variables - operational definition and scales
- measurement - scaling, reliability, validity
- data collection methods
- sampling
- data analysis and interpretation
- the research report
- managerial decision-making and research
- module - a refresher on statistical terms and tests.
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