Economics for business
著者
書誌事項
Economics for business
Prentice Hall, 1997
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注記
Includes bibliographical references and index
内容説明・目次
内容説明
This book is written to provide a concise, comprehensive and yet accessible introduction to economics to accompany Business module courses. It is designed as a self-contained unit and no previous background in economics is assumed. Unlike many texts aimed at the business student, Economics for Business strikes a balance between coverage of macroeconomic and microeconomic issues in both a domestic and a global environment. Economic policies throughout the world are converging aound three basic principles; First, there is increasing emphasis on using market mechanisms to acheive objctives rather than supplanting them with state intervention; secondly, macroeconomic policy is now given the task of ensuring a stable economic framework rather than acheiving pro-active counter cyclcal targets or national plan growth rates and investment targets; and thirdly, national policies have become more outward looking. Today's business student needs to understand the motivation of this new policy framework for global economics and income distribution. This text provides the necessary framework for students to understand the nature and implementations of thses convergent economic policies.
目次
*Why Study Economics? *What Makes Nations Grow and Prosper? *The Free Market in Action - An Overview *Consumer Behaviour and Market Demand *The Supply Curve and The Firm Under Perfect Competition *Explaining the Size of Firms and Market Structure *Market Structure, Price Decisions and Economic Performance *Hiring Labour *The Investment Decision and Interest Rates *The Market System and the Need for Government Intervention *Aggregate Supply and Demand: The Macroeconomic Framework *Inflation and Central Banks *Understanding Interest Rates *The Problem of Unemployment *Causes and Consequences of Business Fluctuations *Fiscal Policy, Budget Deficits and Government Debt *Trade Gains and Trade Policy *Foreign Investment, Capital Flows and Labour Migration *The Balance of Payments and Why it Matters *The Foreign Exchange Market and How Exchange Rates are Determined *Exchange Rates and Exchange Rate Regimes *Assessing the Macroeconomic Environment *Economics and Business: An Overview
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