The tobacco wars
著者
書誌事項
The tobacco wars
South-Western College Pub., c1999
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注記
PRIORITY 2
内容説明・目次
内容説明
Designed as a supplement for either Principles or Intermediate Microeconomics, The Tobacco Wars is an interesting and unique way to illustrate the concepts of microeconomics as applied to real-life, current events. Not only does this lively discussion of the tobacco litigation provide insight into the recent and historical controversies, but it also follows along with the concepts taught in microeconomics. The Tobacco Wars presents the economic theory surrounding the tobacco wars as a creative dialogue between an economist, a historian and a tobacco industry executive. The conversation between these three fictional key players illustrates the real-life issues and controversies currently at play and asks the readers to make up their own minds, and reach their own conclusions.
目次
PART I. THE ANTECEDENTS. PART II. THE CONSUMER FRONT. PART III. THE ANTITRUST FRONT. PART IV. THE SOCIAL WELFARE FRONT. PART V. WAR AND PEACE. Appendix. The Philip Morris Position. The FDA Position. Epilogue. Index.
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