Business research methods
Author(s)
Bibliographic Information
Business research methods
（The Irwin/McGraw-Hill series in operations and decision sciences）
Irwin/McGraw-Hill, c1998
6th ed
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Note
Includes bibliographical references and index
Description and Table of Contents
Description
Focusing on business research concepts and practical applications, this text is designed to follow the progression of research. It discusses managerial decisions, emphasizing the need for sound reasoning, problem identification and formulation, and testing.
Table of Contents
- Part 1 Introduction to business research: research in business
- scientific thinking
- the research process
- the research proposal
- ethics in business research. Part 2 The design of research: design strategies
- measurement
- scaling design
- sampling design. Part 3 The sources and collection of data: secondary data sources
- survey methods - communicating with respondents
- instruments for respondent communication
- observation
- experimentation. Part 4 Analysis and presentation of data: data preparation and preliminary analysis: hypothesis testing
- measures of association
- multivariate analysis - an overview
- presenting results - written and oral reports. appendices: business reference tools
- decision theory problem
- request for proposal (RFP) - assessment and content
- sample student term project
- nonparametric significance tests
- selected statistical tables.
by "Nielsen BookData"