Business research methods
著者
書誌事項
Business research methods
（The Irwin/McGraw-Hill series in operations and decision sciences）
Irwin/McGraw-Hill, c1998
6th ed
大学図書館所蔵 件 / 全2件
-
該当する所蔵館はありません
- すべての絞り込み条件を解除する
注記
Includes bibliographical references and index
内容説明・目次
内容説明
Focusing on business research concepts and practical applications, this text is designed to follow the progression of research. It discusses managerial decisions, emphasizing the need for sound reasoning, problem identification and formulation, and testing.
目次
- Part 1 Introduction to business research: research in business
- scientific thinking
- the research process
- the research proposal
- ethics in business research. Part 2 The design of research: design strategies
- measurement
- scaling design
- sampling design. Part 3 The sources and collection of data: secondary data sources
- survey methods - communicating with respondents
- instruments for respondent communication
- observation
- experimentation. Part 4 Analysis and presentation of data: data preparation and preliminary analysis: hypothesis testing
- measures of association
- multivariate analysis - an overview
- presenting results - written and oral reports. appendices: business reference tools
- decision theory problem
- request for proposal (RFP) - assessment and content
- sample student term project
- nonparametric significance tests
- selected statistical tables.
「Nielsen BookData」 より
