The Commercial connection : advertising and the American mass media

Author(s)

• Wright, John W.

Bibliographic Information

The Commercial connection : advertising and the American mass media

edited by John W. Wright

（A Delta book）

Dell Pub., 1979

Note

Bibliography: p. [345]-347

Details

• NCID: BA43754197
• ISBN:
  • 0440552869
• LCCN: 79013803
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xiii, 347 p.
• Size: 21 cm
• Classification:
  • LCC : HF5813.U6
  • DC : 659.1/0973
• Subject Headings:
  • LCSH : Advertising -- United States -- Addresses, essays, lectures
  • LCSH : Mass media -- United States -- Addresses, essays, lectures
• Parent Bibliography ID:
  • BA0114044X