Economics of strategy
著者
書誌事項
Economics of strategy
J. Wiley, c2000
2nd ed
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注記
Includes bibliographical references and indexes
内容説明・目次
内容説明
A number of peripheral discussions have been eliminated, particular those for which there was substantial mathematics with little insight to show for it. Chapter on measuring cost and benefit advantage have been eliminated. Integrates insights from the theory of the firm, industrial organization, and strategy research. Contains hundreds of examples to illustrate how the economic principles of strategy apply to the actual business world.
目次
FIRM BOUNDARIES. The Evolution of the Modern Firm. The Horizontal Boundaries of the Firm Economies of Scale and Scope. The Vertical Boundaries of the Firm. The Transactions Costs of Market Exchange. Organizing Vertical Boundaries: Vertical Integration and Its Alternatives. Diversification. MARKET AND COMPETITIVE ANALYSIS. Competitors and Competition. Strategic Commitment. The Dynamics of Pricing Rivalry. Entry and Exit. Industry Analysis. STRATEGIC POSITION AND DYNAMICS. Strategic Positioning for Competitive Advantage. Sustaining Competitive Advantage. The Origins of Competitive Advantage: Innovation, Evolution, and Environment. INTERNAL ORGANIZATION. Incentives and Agency. Strategy and Structure. Power and Culture. Strategy and the General Manager. Glossary. Index.
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