Captains of consciousness : advertising and the social roots of the consumer culture
Author(s)
Bibliographic Information
Captains of consciousness : advertising and the social roots of the consumer culture
（McGraw-Hill paperbacks）
McGraw-Hill, 1977
- : pbk
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Note
Bibliography: p. 243-252
Includes index
Description and Table of Contents
Description
Considering advertising and the consumer culture, this text covers the social crisis of industrialization; advertising as social production; the political ideology of consumption; and the social crisis of the mass culture.
Table of Contents
The Social Crisis of Industrialization.Advertising as Social Production.The Political Ideology of Consumption.Mom, Dad and the Kids: Toward a Modern Architecture of Daily Life.Consumer Report: The Social Crisis of the Mass Culture.Notes.Bibliography.
by "Nielsen BookData"