Marketing, concepts, strategies, and decisions

Author(s)

• Reibstein, David J.

Bibliographic Information

Marketing, concepts, strategies, and decisions

David J. Reibstein

Prentice-Hall, c1985

Other Title

Marketing : concepts, strategies, and decisions

Note

Includes index

Details

• NCID: BA43803474
• ISBN:
  • 0135568617
• LCCN: 84018206
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Englewood Cliffs, N.J.
• Pages/Volumes: xvii, 684 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415
  • DC19 : 658.8
• Subject Headings:
  • LCSH : Marketing