World Wide Web marketing : integrating the Web into your marketing strategy

著者

書誌事項

World Wide Web marketing : integrating the Web into your marketing strategy

Jim Sterne

Wiley, c1999

2nd ed

大学図書館所蔵 件 / 全9件

この図書・雑誌をさがす

注記

"Wiley computer publishing."

Includes index

内容説明・目次

内容説明

This text should provide the information marketing managers, advertising professionals, and publicists need to understand how the Web can benefit their organization. The author not only takes classic marketing principles and applies them to Web strategies, but also describes the opportunities presented by recent technologies. The text covers technologies and issues such as Java, push, banner advertising, cable access, personalization engines, intranets/extranets, outsourcing, and a look at how the Web really has changed the way we do business.

目次

  • Introduction to the Internet and the Web An Executive Summary
  • Getting to Know the Internet
  • Welcome to the World Wide Web
  • The Using the World Wide Web for Marketing
  • Customer Service First
  • Useable Web Be Kind to Your Users
  • Interactivity Goes with the Flow
  • Feedback
  • Value-Added Marketing It's Personal
  • Attracting Attention
  • Measuring Your Success
  • A Few Thorny Issues
  • Where Do You Start?
  • Looking Toward the Future
  • Appendices
  • Index.

「Nielsen BookData」 より

詳細情報

ページトップへ