Marketing case studies and a training curriculum for SME managers in the APEC region

Author(s)

• Asia Pacific Economic Cooperation. Human Resources Development Working Group. Business Management Network

Bibliographic Information

Marketing case studies and a training curriculum for SME managers in the APEC region

Business Management Network of APEC Human Resources Development Working Group, c1996

Note

"APEC #96-HR-01.2"--T.p. verso

Details

• NCID: BA43880395
• ISBN:
  • 9810081197
• LCCN: 97945713
• Country Code: si
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Singapore
• Pages/Volumes: iii, 182 p.
• Size: 30 cm
• Classification:
  • LCC : HD2346.A744
• Subject Headings:
  • LCSH : Small business -- Management -- Study and teaching -- Asia -- Case studies
  • LCSH : Small business -- Management -- Study and teaching -- Pacific Area -- Case studies