The entrepreneurial engineer : starting your own high-tech company
著者
書誌事項
The entrepreneurial engineer : starting your own high-tech company
（The Artech House technology management and professional development library / Bruce Elbert, series editor）
Artech House, 1999
- alk. paper
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注記
Includes bibliographical references and index
内容説明・目次
内容説明
This resource is designed for engineers and managers with creative product ideas but limited knowledge of how to actually start building a company around these ideas. The volume provides practical insights, tools, objectives, strategies and actions you can apply in any stage of your project, from the initial idea to the all-important question of profitability. The emphasis is on practical business development principles for the small, sub-venture capital project. The ever-pressing issue of funding is shown as a manageable hurdle and the reader is shown how to structure and develop a business so as to attract potential investors. The critical role of marketing is also explained.
目次
- A view of the overall process
- success factors
- stages of business development
- the concept
- planning and the plan
- funding, initial and later
- design stage
- launch preparation
- introduction stage
- stabilization and growth
- control - making it really happen
- final overview. Appendices: the business plan document
- war story - all the right stuff
- war story - a winner that broke inside
- war story - several failures, and why.
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