The entrepreneurial engineer : starting your own high-tech company
著者
書誌事項
The entrepreneurial engineer : starting your own high-tech company
（The Artech House technology management and professional development library / Bruce Elbert, series editor）
Artech House, 1999
- alk. paper
大学図書館所蔵 全8件
注記
Includes bibliographical references and index
内容説明・目次
内容説明
This resource is designed for engineers and managers with creative product ideas but limited knowledge of how to actually start building a company around these ideas. The volume provides practical insights, tools, objectives, strategies and actions you can apply in any stage of your project, from the initial idea to the all-important question of profitability. The emphasis is on practical business development principles for the small, sub-venture capital project. The ever-pressing issue of funding is shown as a manageable hurdle and the reader is shown how to structure and develop a business so as to attract potential investors. The critical role of marketing is also explained.
目次
- A view of the overall process
- success factors
- stages of business development
- the concept
- planning and the plan
- funding, initial and later
- design stage
- launch preparation
- introduction stage
- stabilization and growth
- control - making it really happen
- final overview. Appendices: the business plan document
- war story - all the right stuff
- war story - a winner that broke inside
- war story - several failures, and why.
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