Advertising, sales promotion, and public relations -- organizational alternatives : a survey

Author(s)

• Hurwood, David L.
• Bailey, Earl L.
• National Industrial Conference Board

Bibliographic Information

Advertising, sales promotion, and public relations -- organizational alternatives : a survey

David L. Hurwood and Earl L. Bailey

（Experiences in marketing management, no. 16）

National Industrial Conference Board, [1968]

Details

• NCID: BA43970148
• LCCN: 70007962
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: 166 p.
• Size: 23 cm
• Classification:
  • LCC : HF5006
  • DC : 659.1
• Subject Headings:
  • LCSH : Advertising
• Parent Bibliography ID:
  • BA10972170