Advertising law in Europe and North America
Author(s)
Bibliographic Information
Advertising law in Europe and North America
Kluwer Law International, c1999
2nd ed
Available at 7 libraries
  Aomori
  Iwate
  Miyagi
  Akita
  Yamagata
  Fukushima
  Ibaraki
  Tochigi
  Gunma
  Saitama
  Chiba
  Tokyo
  Kanagawa
  Niigata
  Toyama
  Ishikawa
  Fukui
  Yamanashi
  Nagano
  Gifu
  Shizuoka
  Aichi
  Mie
  Shiga
  Kyoto
  Osaka
  Hyogo
  Nara
  Wakayama
  Tottori
  Shimane
  Okayama
  Hiroshima
  Yamaguchi
  Tokushima
  Kagawa
  Ehime
  Kochi
  Fukuoka
  Saga
  Nagasaki
  Kumamoto
  Oita
  Miyazaki
  Kagoshima
  Okinawa
  Korea
  China
  Thailand
  United Kingdom
  Germany
  Switzerland
  France
  Belgium
  Netherlands
  Sweden
  Norway
  United States of America
Note
Includes index
Description and Table of Contents
Description
Globalization means increasing integration of national markets. Political developments, such as the single European currency, and technological developments, such as the Internet, are making borders less and less relevant to marketers who are becoming as interested in selling to customers outside their own countries as within. While the horizon of marketers has broadened, the laws governing marketing and advertising remain largely local. The purpose of this publication is to alert marketers to differences in those laws and to help them plan their marketing campaigns accordingly. Meeting the practical needs of advertisers engaged in multi-national marketing, it seeks to provide lawyers and laypersons alike with orientations in the laws governing advertising in 20 jurisdictions: the Member States of the European Union (EU), the EU itself, Switzerland, Norway, and the Member States of the North Atlantic Free Trade Area (Canada, Mexico, and the United States). Each of the country chapters is written by a practitioner from that jurisdiction.
Table of Contents
- Introduction: legal framework
- sources of law
- constitutional protections
- Luxembourg (Belgium only)
- Scotland and Northern Ireland (United Kingdom only). The substantive law regulating advertising A - controls on methods of advertising: identification of advertising
- direct marketing
- prize competitions
- promotional gifts
- television and radio advertising
- outdoor advertising. The substantive law regulating advertising B - controls on content of advertising: mandatory use of ... language (Belgium, Canada, France, Mexico only)
- price advertising
- sales
- prohibition of misleading advertising
- comparative advertising
- advertising using product tests
- environmental claims.
by "Nielsen BookData"