Advertising law in Europe and North America
著者
書誌事項
Advertising law in Europe and North America
Kluwer Law International, c1999
2nd ed
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注記
Includes index
内容説明・目次
内容説明
Globalization means increasing integration of national markets. Political developments, such as the single European currency, and technological developments, such as the Internet, are making borders less and less relevant to marketers who are becoming as interested in selling to customers outside their own countries as within. While the horizon of marketers has broadened, the laws governing marketing and advertising remain largely local. The purpose of this publication is to alert marketers to differences in those laws and to help them plan their marketing campaigns accordingly. Meeting the practical needs of advertisers engaged in multi-national marketing, it seeks to provide lawyers and laypersons alike with orientations in the laws governing advertising in 20 jurisdictions: the Member States of the European Union (EU), the EU itself, Switzerland, Norway, and the Member States of the North Atlantic Free Trade Area (Canada, Mexico, and the United States). Each of the country chapters is written by a practitioner from that jurisdiction.
目次
- Introduction: legal framework
- sources of law
- constitutional protections
- Luxembourg (Belgium only)
- Scotland and Northern Ireland (United Kingdom only). The substantive law regulating advertising A - controls on methods of advertising: identification of advertising
- direct marketing
- prize competitions
- promotional gifts
- television and radio advertising
- outdoor advertising. The substantive law regulating advertising B - controls on content of advertising: mandatory use of ... language (Belgium, Canada, France, Mexico only)
- price advertising
- sales
- prohibition of misleading advertising
- comparative advertising
- advertising using product tests
- environmental claims.
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