Marketing in Canada : a management perspective

Author(s)

• Darmon, René Y.
• Laroche, Michel
• Petrof, John V.

Bibliographic Information

Marketing in Canada : a management perspective

René Y. Darmon, Michel Laroche, John V. Petrof

McGraw-Hill Ryerson, 1985

2nd ed

Note

First ed. (1981) published under title: Canadian marketing : principles and applications

Includes bibliographical references and indexes

Details

• NCID: BA44010912
• ISBN:
  • 0075489112
• Country Code: cn
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Totonto
• Pages/Volumes: xxiii, 760 p.
• Size: 25 cm
• Subject Headings:
  • FREE : Marketing -- Canada
  • FREE : Marketing -- Canada Management