New product and brand management : marketing engineering applications

著者

• Lilien, Gary L.
• Rangaswamy, Arvind

書誌事項

New product and brand management : marketing engineering applications

Gary L. Lilien, Arvind Rangaswamy

Addison-Wesley, c1999

注記

"Co-sponsored by ISBM, Institute for the Study of Business Markets"

Includes index

The disk in pocket attached to inside front cover

詳細情報

• NII書誌ID(NCID): BA44021453
• ISBN:
  • 0321046447
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Reading, Mass.
• ページ数/冊数: vii, 149 p.
• 大きさ: 26 cm.
• 付属資料: 1 computer leser optical disk (4 3/4 in.)
• 分類:
  • DC21 : 658.827
• 件名:
  • LCSH : Brand name products -- Management
  • LCSH : New products -- Management