New product and brand management : marketing engineering applications

Author(s)

• Lilien, Gary L.
• Rangaswamy, Arvind

Bibliographic Information

New product and brand management : marketing engineering applications

Gary L. Lilien, Arvind Rangaswamy

Addison-Wesley, c1999

Note

"Co-sponsored by ISBM, Institute for the Study of Business Markets"

Includes index

The disk in pocket attached to inside front cover

Details

• NCID: BA44021453
• ISBN:
  • 0321046447
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Reading, Mass.
• Pages/Volumes: vii, 149 p.
• Size: 26 cm.
• Attached Material: 1 computer leser optical disk (4 3/4 in.)
• Classification:
  • DC21 : 658.827
• Subject Headings:
  • LCSH : Brand name products -- Management
  • LCSH : New products -- Management