Quantitative methods in marketing : a selected annotated bibliography

Author(s)

• Sheparovych, Zenon B.
• Alexis, Marcus
• Simon, Leonard S.

Bibliographic Information

Quantitative methods in marketing : a selected annotated bibliography

compiled and edited by Zenon B. Sheparovych, Marcus Alexis, Leonard S. Simon

（AMA bibliography series, no. 15）

American Marketing Association, 1968

Details

• NCID: BA44067272
• LCCN: 68031831
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: [Chicago]
• Pages/Volumes: ix, 86 p.
• Size: 23 cm
• Classification:
  • LCC : Z7164.M18
  • DC : 016.6588/01/82
• Subject Headings:
  • LCSH : Marketing -- Mathematical models -- Bibliography
  • LCSH : Marketing -- Bibliography
• Parent Bibliography ID:
  • BA13505353