Quantitative methods in marketing : a selected annotated bibliography

著者

    • Sheparovych, Zenon B.
    • Alexis, Marcus
    • Simon, Leonard S.

書誌事項

Quantitative methods in marketing : a selected annotated bibliography

compiled and edited by Zenon B. Sheparovych, Marcus Alexis, Leonard S. Simon

(AMA bibliography series, no. 15)

American Marketing Association, 1968

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