Management mistakes and successes
著者
書誌事項
Management mistakes and successes
Wiley & Sons, c2000
6th ed
- : pbk
- タイトル別名
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Management mistakes & successes
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注記
Rev. ed of: Management mistakes & successes. 5th ed. 1997
内容説明・目次
内容説明
This is a casebook that is flexible enough to be used in a variety of courses. Using actual cases of well known companies, it allows students to gain practical knowledge, decision making skills, and learn insights through a series of well-known, interesting scenarios. Ten new and current cases have been added on such companies as Southwest Airlines, Wal-Mart, IBM and Harley Davidson. Pedagogical features such as "Updated Information Boxes and Issue Boxes" are included in every chapter to highlight relevant management concepts and issues. This edition features seven new case studies.
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