Brands : a selected and annotated bibliography

Author(s)

• Uhr, Ernest B.
• Wallace, William A.

Bibliographic Information

Brands : a selected and annotated bibliography

Ernest B. Uhr and William A. Wallace

（AMA bibliography series, no. 18）

American Marketing Association, 1972

Details

• NCID: BA44071837
• LCCN: 70185289
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: [Chicago]
• Pages/Volumes: v, 56 p.
• Size: 23 cm
• Classification:
  • LCC : Z7164.M18
  • DC : 016.6588/34
• Subject Headings:
  • LCSH : Brand name products -- Bibliography
  • LCSH : Trademarks -- Bibliography
• Parent Bibliography ID:
  • BA13505353