How to do marketing research
著者
書誌事項
How to do marketing research
Kogan Page, 1990
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内容説明・目次
内容説明
Aimed at anyone who needs to carry out a market research project, but lacks knowledge and experience, this text is organized in workbook format and will be relevant to both consumer and industrial markets. It may also aid students of marketing or marketing research.
目次
- Planning a market research project
- desk research
- fieldwork planning
- questionnaire design
- carrying out an interview programme
- other research techniques
- analysis and presentation
- commissioning marketing research.
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