A cross-cultural analysis of country-of-origin effects on product evaluations

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Bibliographic Information

A cross-cultural analysis of country-of-origin effects on product evaluations

by Johny K. Johansson, Susan P. Douglas, Ikujiro Nonaka

（Discussion paper / IBR, No. 110）

Institute of Business Research, Hitotsubashi University, 1983

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Note

"March 1983"

Bibliography: leaves 49-50

Related Books： 1-1 of 1

  • Discussion paper

    IBR

    Institute of Business Research, Hitotsubashi University [19--]-

Details

  • NCID
    BA44098593
  • Country Code
    ja
  • Title Language Code
    eng
  • Text Language Code
    eng
  • Place of Publication
    Kunitachi
  • Pages/Volumes
    50 leaves
  • Size
    30 cm
  • Parent Bibliography ID
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