Consumer behavior
著者
書誌事項
Consumer behavior
Prentice Hall, c2000
7th ed
大学図書館所蔵 件 / 全15件
-
該当する所蔵館はありません
- すべての絞り込み条件を解除する
注記
Includes indexes
内容説明・目次
内容説明
For undergraduate or first year MBA students.
This revision of a classic text retains the market segmentation approach that has set the standard for consumer behavior study through 6 editions.
目次
PART I. INTRODUCTION.
1. Introduction: Diversity in the Marketplace.
2. Consumer Research.
3. Market Segmentation.
PART II. THE CONSUMER AS AN INDIVIDUAL.
4. Consumer Motivations.
5. Personality and Consumer Behavior.
6. Consumer Perception.
7. Consumer Learning.
8. Consumer Attitude Formation and Change.
9. Communication and Consumer Behavior.
PART III. CONSUMERS IN THEIR SOCIAL AND CULTURAL SETTINGS.
10. Reference Groups and Family Influences.
11. Social Class and Consumer Behavior.
12. The Influence of Culture on Consumer Behavior.
13. Subcultures and Consumer Behavior.
14. Cross-Cultural Consumer Behavior: An International Perspective.
PART IV. THE CONSUMER'S DECISION MAKING PROCESS.
15. Consumer Influence and the Diffusion of Innovations.
16. Consumer Decision Making.
Glossary.
Company Index.
Name Index.
Subject Index.
Credits.
「Nielsen BookData」 より
