Digital Darwinism : seven breakthrough business srategies for surviving in the cuttroat Web economy
著者
書誌事項
Digital Darwinism : seven breakthrough business srategies for surviving in the cuttroat Web economy
（Penguin books）
Penguin, 1999
- : pbk
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内容説明・目次
内容説明
A follow up to "Webonomics", this text looks at the rapid changes in the web ecconomy over the last couple of years and provides the reader with a sophisticated set of tools to help create, expand or enhance his/her business. Evan Schwartz also explores companies that have so successfully exploited the new rules of the web economy that their entire business or most of their profits are web-based.
目次
- Build a brand that stands for solving prblems
- allow your prices to fluctuate freely with supply and demand
- let affiliate partners do your marketing for you
- create valueable bundles of information and services
- sell custom-made products online, then manufacture them
- add new value to transactions between buyers and sellers
- integrate digital commerce with absolutely everything. Appendix: a directory of business smodels.
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