Business today
著者
書誌事項
Business today
Prentice Hall, 1999
9th ed
大学図書館所蔵 全3件
注記
Rev. ed. of: Business today / David J. Rachman ... [et al.]. 8th ed. c1996
Includes bibliographical references and indexes
System requirements for accompanying computer disc : IBM-PC; Microsoft Windows 95 or Windows NT; CD-ROM drive
内容説明・目次
内容説明
For Introduction to Business courses.
This book presents a wealth of current information about business while allowing readers to experience it firsthand through involving activities. Students will appreciate the book's up-to-date, real-life examples, carefully integrated in-depth coverage, and lively conversational writing style. Literally millions of students have learned about business from Business Today and this edition continues its respected tradition of excellence.
目次
I. INTRODUCING BUSINESS TODAY IN A GLOBAL ENVIRONMENT.
1. Foundations and Challenges of Business.
2. Global Business.
3. Ethical and Social Responsibilities of Business.
II. STARTING THE BUSINESS.
4. Forms of Business Ownership.
5. Small Business, New Ventures, and Franchises.
III. MANAGING THE BUSINESS.
6. Management Fundamentals.
7. Organization, Teamwork, and Communication.
8. Production of Quality Goods and Services.
IV. MANAGING HUMAN RESOURCES.
9. Human Relations, Motivation, and Performance.
10. Human Resource Management.
11. Employee-Management Relations.
V. MANAGING MARKETING.
12. Marketing and Customer Satisfaction.
13. Product and Pricing Decisions.
14. Distribution.
15. Promotion.
VI. MANAGING INFORMATION SYSTEMS AND ACCOUNTING.
16. Computers and Information Technology.
17. Accounting.
VII. MANAGING FINANCIAL RESOURCES.
18. Banking and Financial Management.
19. Securities Markets.
VIII. FOCUSING ON SPECIAL TOPICS IN BUSINESS.
Component Chapter A. Government Regulations, Taxation, and Business Law.
Component Chapter B. Risk Management and Insurance.
Component Chapter C. The Internet and Business Success.
Appendix I. Career Guide: The Employment Search.
Appendix II. Research, Statistical Analysis, and Reports.
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