Business today
Author(s)
Bibliographic Information
Business today
Prentice Hall, 1999
9th ed
Available at 3 libraries
  Aomori
  Iwate
  Miyagi
  Akita
  Yamagata
  Fukushima
  Ibaraki
  Tochigi
  Gunma
  Saitama
  Chiba
  Tokyo
  Kanagawa
  Niigata
  Toyama
  Ishikawa
  Fukui
  Yamanashi
  Nagano
  Gifu
  Shizuoka
  Aichi
  Mie
  Shiga
  Kyoto
  Osaka
  Hyogo
  Nara
  Wakayama
  Tottori
  Shimane
  Okayama
  Hiroshima
  Yamaguchi
  Tokushima
  Kagawa
  Ehime
  Kochi
  Fukuoka
  Saga
  Nagasaki
  Kumamoto
  Oita
  Miyazaki
  Kagoshima
  Okinawa
  Korea
  China
  Thailand
  United Kingdom
  Germany
  Switzerland
  France
  Belgium
  Netherlands
  Sweden
  Norway
  United States of America
Note
Rev. ed. of: Business today / David J. Rachman ... [et al.]. 8th ed. c1996
Includes bibliographical references and indexes
System requirements for accompanying computer disc : IBM-PC; Microsoft Windows 95 or Windows NT; CD-ROM drive
Description and Table of Contents
Description
For Introduction to Business courses.
This book presents a wealth of current information about business while allowing readers to experience it firsthand through involving activities. Students will appreciate the book's up-to-date, real-life examples, carefully integrated in-depth coverage, and lively conversational writing style. Literally millions of students have learned about business from Business Today and this edition continues its respected tradition of excellence.
Table of Contents
I. INTRODUCING BUSINESS TODAY IN A GLOBAL ENVIRONMENT.
1. Foundations and Challenges of Business.
2. Global Business.
3. Ethical and Social Responsibilities of Business.
II. STARTING THE BUSINESS.
4. Forms of Business Ownership.
5. Small Business, New Ventures, and Franchises.
III. MANAGING THE BUSINESS.
6. Management Fundamentals.
7. Organization, Teamwork, and Communication.
8. Production of Quality Goods and Services.
IV. MANAGING HUMAN RESOURCES.
9. Human Relations, Motivation, and Performance.
10. Human Resource Management.
11. Employee-Management Relations.
V. MANAGING MARKETING.
12. Marketing and Customer Satisfaction.
13. Product and Pricing Decisions.
14. Distribution.
15. Promotion.
VI. MANAGING INFORMATION SYSTEMS AND ACCOUNTING.
16. Computers and Information Technology.
17. Accounting.
VII. MANAGING FINANCIAL RESOURCES.
18. Banking and Financial Management.
19. Securities Markets.
VIII. FOCUSING ON SPECIAL TOPICS IN BUSINESS.
Component Chapter A. Government Regulations, Taxation, and Business Law.
Component Chapter B. Risk Management and Insurance.
Component Chapter C. The Internet and Business Success.
Appendix I. Career Guide: The Employment Search.
Appendix II. Research, Statistical Analysis, and Reports.
by "Nielsen BookData"