Brands, consumers, symbols, & research : Sidney J. Levy on marketing

著者

• Levy, Sidney J.
• Rook, Dennis W.

書誌事項

Brands, consumers, symbols, & research : Sidney J. Levy on marketing

compiled by Dennis W. Rook

Sage Publications, c1999

• : pbk

注記

Includes bibliographical references and index

• NII書誌ID(NCID): BA44437994
• ISBN:
  • 0761916962
  • 0761916970
• LCCN: 99006225
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Thousand Oaks, Calif.
• ページ数/冊数: xvii, 590 p.
• 大きさ: 26 cm
• 分類:
  • DC21 : 658.8243
• 件名:
  • LCSH : Marketing -- United States
  • LCSH : Advertising -- United States
  • LCSH : Consumer behavior -- United States