The strategy process
著者
書誌事項
The strategy process
Prentice Hall, c1998
Revised European ed
- : pbk
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注記
Includes bibliographical references and index
内容説明・目次
内容説明
The book maintains the basic outline of the previous editions but components have been replaced and revised to make a book more relevant to the European audience.
目次
STRATEGY
1. The Strategy Concept.
2. The Strategist.
3. Strategy Formulation.
4. Strategy Formation.
CASES:
Robin Hood
European Truck
Industry in 1990
DAF in 1991
Note on the Spanish Banking Industry
BSN Groupe - Europe 1992
Benetton S.p.A
Canon - Competing on Capabilities
IBM (A): The System/360 decision
The Honda Motor Company
Sony in Poland
ORGANIZATION
5. Dealing with Structure and Systems.
6. Dealing with Culture and Power.
CASES:
The Philips Group 1987
Matsushita Electric Industrial Co Ltd (MEO)
The Body Shop International
ISS International Service System A/S
Polaroid Corporation
Should Banco Popular be Canonized?
Kao Corporation
CONTEXT
7. The Entrepreneurial Context.
8. The Mature Context.
9. The Diversified Context.
10. The Professional Context
11. The Innovation Context
12. The International Context.
13. The Context of Change.
CASES:
Cartier: a Legend of Luxury.
Richardson Sheffield.
Saatchi and Saatchi PLC.
Anderson Consulting (Europe).
Vizir Launch.
Cupa Chips.
Electrolux: the Acquisition and Integration of Zanussi.
Scandinavian Airlines Systems (SAS) in 1988.
British Telecom.
Lufthansa.
14. Cases Notes.
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