Selling : building partnerships
Author(s)
Bibliographic Information
Selling : building partnerships
（Irwin/McGraw-Hill series in marketing）
Irwin/McGraw-Hill, c1998
3rd ed., international ed
Available at / 1 libraries
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Research Institute for Economics & Business Administration (RIEB) Library , Kobe University図書
658.8-581081000094251
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Note
Includes bibliographical references and indexes
Description and Table of Contents
Description
This text focuses on the partnership/relationship theme in selling. It places emphasis on diversity, includes international selling perspectives and learning aids include role-play exercises, Internet exercises, case studies, sales rep profiles and different selling scenarios.
Table of Contents
- The field of selling
- knowledge and skill requirements
- the partnership process
- special applications
- salesperson as manager
- roleplay cases.
by "Nielsen BookData"