Selling : building partnerships
著者
書誌事項
Selling : building partnerships
（Irwin/McGraw-Hill series in marketing）
Irwin/McGraw-Hill, c1998
3rd ed., international ed
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注記
Includes bibliographical references and indexes
内容説明・目次
内容説明
This text focuses on the partnership/relationship theme in selling. It places emphasis on diversity, includes international selling perspectives and learning aids include role-play exercises, Internet exercises, case studies, sales rep profiles and different selling scenarios.
目次
- The field of selling
- knowledge and skill requirements
- the partnership process
- special applications
- salesperson as manager
- roleplay cases.
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