Market segmentation : using demographics, psychographics, and other niche marketing techniques to predict and model customer behavior

Author(s)

• Weinstein, Art

Bibliographic Information

Market segmentation : using demographics, psychographics, and other niche marketing techniques to predict and model customer behavior

Art Weinstein

McGraw-Hill, c1994

Rev. ed

Note

Includes bibliographical references (p. 305-307) and index

Details

• NCID: BA44448618
• ISBN:
  • 1557384924
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York, N.Y.
• Pages/Volumes: xv, 313 p.
• Size: 24 cm