Market segmentation : using demographics, psychographics, and other niche marketing techniques to predict and model customer behavior
著者
書誌事項
Market segmentation : using demographics, psychographics, and other niche marketing techniques to predict and model customer behavior
McGraw-Hill, c1994
Rev. ed
並立書誌 全1件
大学図書館所蔵 全1件
注記
Includes bibliographical references (p. 305-307) and index
内容説明・目次
内容説明
This edition of Market Segmentation includes the key elements that made the first edition the resource for marketing professionals. Its state-of-the-art demographic and psychographic segmentation techniques and case studies are completely updated to reflect the latest data and applications. This expanded edition also covers international market segmentation and database marketing/single source data to help analyze market opportunities. Topics include: the pre-segmented market; physical attributes; statistical software; segmentation resources; developing global market strategies.
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